The new initiatives include the launch of YouTube Music Nights, expansion of regional Music Charts, and continued support for independent artists through the upcoming Foundry Class of 2025
At the inaugural World Audio Visual & Entertainment Summit (WAVES), YouTube announced the launch of 'YouTube Music Nights' in India. Image for representational purpose only. Photo Courtesy: istock
At the ongoing WAVES Summit 2025 in Mumbai's BKC, YouTube has announced a suite of new initiatives to help propel Indian music artists not only within the country but around the world.
At the inaugural World Audio Visual & Entertainment Summit (WAVES), YouTube announced the launch of 'YouTube Music Nights' in India, which is set to be a series of specially curated live, in-person events designed to bring fans closer to Indian artists. The initiative successfully kicked off at WAVES, featuring dynamic collaborations such as The Dharavi Dream Project with Beatpella, and KING with Alan Walker, offering vibrant glimpse of the initiative.
Continuing its investment in nurturing independent talent, the online video sharing company also said its acclaimed 'Foundry' programme is set to welcome its 2025 cohort in India soon. Foundry provides emerging independent artists with crucial resources and support to grow their careers on a global stage. The programme's impact has been seen for Indian artists like Kayan, a 2022 Foundry alum, who recently had the opportunity to open for international superstar Ed Sheeran.
Beyond the larger music ecosystem, the platform also wants to spotlight diverse regional music thus expanding its 'Weekly Top Music Videos' charts across Hindi, Punjabi, Telugu, Tamil, Haryanvi, and Bhojpuri, offering greater recognition and discovery for artists. Charts in more Indian languages will continue to be rolled out.
“Our investments in India are centred on a singular goal: to fuel the artist's journey," said Lyor Cohen, global head of music, Google and YouTube. "Through our product and programs, we’re continuing to cultivate an ecosystem where discovery, listening, and passion forge meaningful fan connections. We are committed to helping propel India's musical renaissance onto the global stage, empowering every single artist – from the biggest names to emerging voices in the smallest villages – to share the magic and power of their music with the entire world,” he concluded.
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