Sooraj Barjatya reflected on why Main Prem Ki Deewani Hoon didn’t work for him, admitting it was a wake-up call for stepping out of his comfort zone. Despite full support from stars Hrithik Roshan, Kareena Kapoor, and Abhishek Bachchan, the film became a box office failure. Barjatya also shared an anecdote involving Govinda post-release and stressed how, over time, marketing had started overshadowing creativity in filmmaking