Western Railway’s Chief Public Relations Officer, Vineet Abhishek and Rajiv Chilakalapudi, CEO & Managing Director of Green Gold Animation Pvt. Ltd. the creators of Chhota Bheem, signed the Letter of Collaboration at the WAVES 2025 being held at the Jio World Centre
Western Railway will utilise characters from the Chhota Bheem universe for educational and outreach activities, WR said. Pic/Western Railway
The Western Railway on Friday announced that Chhota Bheem, animated comedy adventure series, has teamed up with it for railway safety and public awareness. The collaboration was singed at the ongoing WAVES 2025 being held in Mumbai.
An official statement said that in a unique initiative to promote public awareness and railway safety, the Western Railway has entered into a collaboration with Chhota Bheem.
Western Railway will utilise characters from the Chhota Bheem universe for educational and outreach activities, it said.
The statement further said that the Western Railway’s Chief Public Relations Officer, Vineet Abhishek and Rajiv Chilakalapudi, CEO & Managing Director of Green Gold Animation Pvt. Ltd. the creators of Chhota Bheem, signed the Letter of Collaboration at the World Audio Visual & Entertainment Summit (WAVES) 2025 being held at the Jio World Centre in Bandra-Kurla Complex on May 2, 2025.
According to a press release issued by Chief Public Relations Officer of Western Railway, "The Western Railway will go the non-conventional way to get to the hearts of the masses. Characters such as Chhota Bheem and his family will be used across various media formats including print, digital, television, radio, and physical installations like posters and school programs for a period of 1 year."
It said that this strategic collaboration aims to harness the wide appeal of the Chhota Bheem franchise to effectively communicate essential messages on railway safety and responsible behaviour in railway premises, particularly targeting younger audiences and families. Notably, the nationwide and global popularity of Chhota Bheem has a good impact on children and has the potential to influence them positively.
The official statement said that the Western Railway’s initiative aligns with this sentiment by integrating these familiar characters into public interest campaigns to enhance reach and engagement.
Vineet Abhishek said, "This partnership is a step forward in making railway safety education more engaging and accessible. With the help of Chhota Bheem and family, Western Railway hopes to create a lasting impact and educate the children and the general public. The collaboration aligns with both organisations’ shared goal of promoting public welfare through creative outreach."
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