05 September,2018 06:00 PM IST | | A Correspondent
Serena Willaims
New York: Serena Williams reiterated her admiration for American football player-turned-activist Colin Kaepernick on Tuesday, and praised apparel-maker Nike for featuring him in a new ad campaign (above).
"Especially proud to be a part of the Nike family today. #justdoit," the 23-time Grand Slam champion tweeted before she headed out to book a US Open semi-final berth with a 6-4, 6-3 victory over Karolina Pliskova.
Colin Kaepernick
The ad led to a mass boycott of Nike products online after Kaepernick was castigated by President Donald Trump and other conservatives for kneeling during the national anthem to protest against racial and social injustice, a demonstration he initiated in 2016.
ALSO READ
Serena Williams joins ownership group of Toronto Tempo, the WNBA''s 1st Canadian franchise
Choked up with Nadal’s retirement: Williams pays touching tribute to Rafa
Serena Williams says she had a benign cyst removed from her neck and ''''all is OK''''
Serena-inspired win!
Serena Williams visits US Open for the first time since playing her last match
The new advertisement saw the US apparel manufacturer's shares fall by 3.2% with #BoycottNike trending on Twitter. Former San Francisco 49ers quarterback, Kaepernick has been blacklisted by the NFL.
However, Williams told reporters in New York that she thought the company had made a very "powerful" statement.
Catch up on all the latest sports news and updates here. Also download the new mid-day Android and iOS apps to get latest updates