Source/Instagram
Amul, India's beloved dairy brand, has a knack for crafting witty and topical ads that resonate with the masses. Their iconic Amul girl has graced advertisements that cleverly incorporate trending subjects, earning them a special place in the hearts of the Indian audience. In a recent delightful twist, Amul has joined the frenzy surrounding Rajinikanth's latest film, 'Jailer', with a playful cartoon tribute that adds a touch of humor to the film's success.
The cartoon illustration brings to life the joyful camaraderie between a character reminiscent of the legendary Rajinikanth and the adorable Amul girl, who dons the likeness of Tamannaah Bhatia from the film. Seamlessly integrating with the movie's viral hit song 'Kaavaalaa', composed by Anirudh, the cartoon playfully features the phrase 'Tu Maskavalaya'. Another clever line reads, 'Rajini Kanth resist it'. Beneath the illustration, the caption declares, "Movie Jailer's Box Office Success is Unstoppable."
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Directed by Nelson and backed by Sun Pictures, Rajinikanth's 'Jailer' has surged with unprecedented success at the box office. Within a mere seven days of its release, the film earned a staggering India net collection of over Rs. 235 crore. Riding on waves of anticipation, the movie has now soared past an impressive 513 crore in box office earnings, as affirmed by trade analyst Manobala. This feat places Jailer in an exclusive league of Tamil films that have crossed the coveted 400 crore mark, joining the ranks of Rajinikanth's 2.0 and Kabali, Mani Ratnam's Ponnivin Selvan, and Kamal Haasan's Vikram.
Taking their excitement to social media, Sun Pictures, the film's official production house, jubilantly announced Jailer's international achievement. The tweet triumphantly announced that the film has notched more than 5 million US dollars at the US box office. Their excitement was palpable, with the tweet boldly exclaiming, "Announcing in the Las Vegas strip that #Jailer crosses more than 5 million US dollars in USA box office. Tiger Muthuvel Pandian is unstoppable!"
Amul's endearing cartoon encapsulates the vibrant spirit ignited by Jailer among audiences.
